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Pontiac parked after 84 years


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The days of the Pontiac are over after 84 years, with General Motors officially ending its agreement with dealers of the brand, a victim of the economy and a changing automobile market.

 

GM's agreement with dealers expired Sunday, and any unsold Pontiac models will now be considered used cars by GM.

 

Pontiac made the Firebird Trans Am Burt Reynolds drove in Smoky and the Bandit. It made the red hot GTO and in the '80s tried a five-year run with the sporty Fiero.

 

But Pontiac's sales topped out in 1968, when the Firebird was among the hottest cars on the road. As gas prices rose, the popularity of Pontiac's muscle cars began to decline.

 

A reorganization of Pontiac in 1984 led it to look a lot more like other GM models, taking away Pontiac's distinctive niche.

 

By 2008, Pontiac sold only 267,000 vehicles, fewer than a third what it sold in 1968.

 

In April 2009, amid the financial crisis at GM, the decision was made to park the Pontiac name for good.

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