I'll give you a little insight,
i'm guessing the other photos were shot more at standard eye level,
so the photographer stood as he usually would, then took the photo from there.
the 3rd one it is evident that he has lowered himself to create a new veiw point which is classed more as "original" than standard.
heres what i mean in photos.
This was taken just after i got the bike (hence it being standard) and it was a snapshot taken at eye level, see how unimpactual the photograph is? (had to hunt quite hard for a bad photo )
This was shot from a low down height, and as you can see it creates a new dimension to the photograph as its not how you would see one when you pass it in the street (jay's 350z)
This was shot from the tripod at full height so it was above eye level and it once again adds more dimension to the photo.