3D still isn't the next major step in TV usage, so I foresee this falling happily on it's arse.
Most people who buy TVs don't buy them for gaming, so this is already aiming at an incredibly niche market (mainly blokes who share a flat with another guy, I reckon) and it's just not going to sell in decent numbers to make it worthwhile. Instead of pissing about with this, why don't they spend the money making 3DTV without the use of any glasses on a domestic set sensibly priced? That's surely the holy grail right now.