But they are in the same field. 2 seater or 2+2, sporty designs, turbo engines, great to drive for fun or as a daily. Price is near as dammit the same, and as I’ve said before it’s the residuals and thus the monthlies that’s make them such tempting propositions. £45k-£55k is where we all suspect the ZP would sit anyway, so it’s got some really tough competition. You’re right, there is a market for the ZP, but it’s a tiny one. Even the Alpine is being withdrawn for poor sales, and that’s universally adored.
Btw, if you’ve never driven a hot 2 series you really should. They’re amazing.