Hisense are cheap for a reason... But then I won't say I've not considered them myself too. Like Veeg though, I always default to a Samsung screen. They're generally the best out there for my purposes, well set up and well made with good opportunities to adjust the picture for the best visual definition.
That said, and I've said this before on here, you need to go try some models out first hand. Pop to Currys or wherever nice and early, take your favourite BD or Xbox game with you, and compare them across multiple screens. Of course they'll all be setup for that super-contrast nuclear winter demo modes, but you can still get a good idea on what works and what doesn't. What is good for one person's eye may well be crap for another, so use your own to decide as ultimately you're the one who's going to be watching stuff on it.