In the latest "SKYMAG" magazine (Dec 2007) There is a a small piece of paper inserted within the magazine which has a title on the top -
"IMPORTANT: NOTICE OF CHANGES TO HOW WE USE YOUR INFORMATION"
Basically I've attached a scan of the rear of the insert to read for yourself. This is "very" naughty in my opinion, however, if you ring the number shown and select option 5, then 5 again then option 1 I think it is, then you can opt out of this ludicrous underhand way of sharing your personal information. Putting the notice on an A5 piece of paper and including it as an insert is particularly crafty, particularly when most people either throw the magazine out or at the very least the inserts...
I think it's a premium number you have to ring as well, however, I did get through tonight within a minute or so, so not too bad. This is gathering momentum so god only knows how long it will take before your hanging on the phone for an hours at a time waiting to be put through.