More tips!
Keep it short and snappy - you can always add a strap line to elaborate on what you do - just came up with this one for "Health & Safety - Doing our best to ensure survival of the thickest!"
When you've got your short name, before you finally adopt it, if you think there is the slightest chance you'll want a website, check the obvious choices to see whether they are in use. Then, adopt the name and register the web address - you dont have to use it until you are read.
Cheers.