Apple does a very good job of making products that work and are user friendly. My wife is an iWhore like ekona. And I have to say I can't fault the system. I tried apple and didn't like it. Found it very restrictive, no ability to really personalise. Been on android for 5 years now. And it is good. But next year I hope to move to windows phone. Not because its better but because it will be the same as my surface tablet and my win 8 desktop. I'm institutionalised. But taking a leaf out of apples book and having everything on the same os makes sense. I'm not a heavy app user, and I think next year I'll down grade my tech as I don't use my mobile as much as 5 years ago. Apples inability to change away from what it knows is looking like its the company bonus, but now also its choke point.