What a load of ugly old tosh!! I'm not bothered as I'm glad I don't drive a BMW with the amount drivers on the road driving a beemer who just don't have a clue about safety, the law, or courtesy.
Let them have that pile of old crock!
But I agree with your point, they wan't to get into every part of the automotive market. List their models, it's quite shocking, and then the 4 series is out, why oh why oh why...... what for? Because people don't like odd numbers? 3, nah hate the number, 5?, nah, hat the number......4 oh yes I'll have a four.....