That's who I'd aim this stuff at.
It certainly did, I couldn't resist a few puns. Not opened my wallet yet though!
It reminds me a little of this Australian product I used to sell when I worked many years ago at a Truck & Haulage parts specialist. It was an engine starter spray called "Start Ya Bast**d".
I sold loads of them and most of the people who ended up buying it probably didn't even need it, ...it was just the funny product name that they bought into for the most part.