Dan you were right about Giugiaro, just went out and checked my new Vred's, see picture. Can't comment on them too much compared to the Falkens which they replaced as I've only done about 300 miles or so and want to make sure I've got all the tyre manufacturing goo off them before I put them through their paces.
I hadn't heard this, I'll have to look into it. Thanks for the heads up
You're right about Vredestein using outside designers, I believe it's Giugiaro but would have to check. That said, if a massive design company can help make a tyre as good as the VUS are, I wonder what they could do with the real big guns...?
Agree with both of these points, to an extent. My costs for R&D were plucked out of thin air for example, I have no idea if their budgets are actually 10x less/more! You're right though, they will rip each others' tyres apart and study it, but nothing is quite as good as doing the original research yourself.
With regards to the extra for branding, again I suspect there's a good element to this as to get market share because of their lesser-known name, the smaller companies will have to reduce the cost of their stuff to make it seem a viable alternative, but I've yet to meet a budget tyre as good as the premium alternative. Rich gets closest to this with the R888/A048 comparison, but having tried both extensively the 048 is still the better tyre by some margin and even more so now Toyo have massively increased their prices on their good tyres (R888 and R1R) over the last couple of years. Possibly this could be more down to them realising they've made a name for themselves in that market now so can afford to bump the prices up to increase revenue? I don't know.
Not entirely a fair comparison as the RE040 is now a very old tyre, and it's deliberately priced high because Bridgestone really don't want to have to make it any more: They'd much rather people went to the 050A, but some manufacturers still request it for OEM spec on older cars.
This made me chuckle