You realise that that's not BT's fault, and that's exactly what Sky did with the PL to terrestrial TV? No-one's holding anyone hostage, it's a free market and you can choose to pay or not. I choose not to.
If you have the internet, there's no need to pay BT to watch CL football. It's out there, you just need to know where to google.
I'm not a fan of Murdcohm but that's not quite fair on Sky, the football was worth peanuts back then and only just starting to go mainstream off the back of Italia 90. They turned it into this "product" when no one else was that interested. Also they were a genuine market new entrant. BT (as it is now) aren't the same as Sky was then, BT have a stranglehold on infrastructure, which they didn't have to pay to install in the first place, it was paid for by the people. This has put them in an artificially strong position and gives them the clout to win the rights, not becuase they have a vision, or because they are offering something different or innovative, simply becuase they can name their price on line rental for most ot the UK (even if some people notionally pay line rental to other providers, they then pass it on to BT). It's a borderline anti-competitive position that has allowed them to break it up. If you look at OnDigital or Setanta, who had to get into the football the hard way, they've sunk without a trace, becuase they don't have the cash cow BT has and offered a less good product than Sky.