Use the applicator and don't smother it on. Use sparingly.
i'm possibly using too much then - I apply it with a kitchen sponge (the one with the green scourer on the back (don't use the scourer though))
don't know - mines free for 3 years
Ian is the Branch manager - very approachable (as he should be) - tell him you're on here and ask what he can do - no harm in asking