See this is my issue with 'charity' there is a fine line between doing good anonomously or making a big show & dance and saying look at me and what I am doing for charity.
A lot of 'celebrities' do some great work without being in the public eye, some others do some great public work with a charity sideline...
Then if anyone questions it the 'look at the starving children' or 'sufferers' quote is brought out and people are shamed... it's a fine line that's all I am saying.
As for raising awareness, I admit I have watched many many hilarious ice bucket videos, but only one has mentioned charity and that was Charlie Sheen's bucket of money one. Every other one is just 'this is my challenge, I nominate a,b & c..... Ahhhhhhhhh 'look at me' how is that raising awareness of anything