Doing the sums correctly which understandably not many people seem to understand when buying from outside Europe it goes a little bit like this :
Wheels $2000 current exchange rate equates to approx £1290
Shipping est £200 which takes you too £1490, do you want to insure ? of course ... add £30
your now at £1520
Hello Customs ( Thanks mr Customs man, you charge Vat on the product, shipping and insurance, how kind )
1520 + vat
We are now at £1824
Duty approx £40
We are now at £1864
Carrier handling fee £10 - £20
Lets call it £1875 Still a great deal as most sell for $3000
I don't know much but I do have a bit of knowledge in this area.... Under estimate Mr Customs man at your Peril is all I will say.
The whole gift thing has been wised up too now as well, even if its a gift and its value is above something like £40 you still have to pay all the above..
The rules are there for a reason and to keep our economy strong..