Yup.That's the process they do. Strip and polish.
Whenever you kerb a wheel it's a ball ache, I did my powder coated wheels outside Cougar Store and it was a biatch to sort out, I had some local guy do it for £40 and he did a right sh1t job, so then I paid £70 at a proper place (there's a moral in that story somewhere).
Anyways, I wouldn't let it put you off fella, just don't let the Mrs drive the car and steer clear of Mcds drive thrus