See, I'd disagree with that.
Look how good the XK looks. Just the normal one, ignoring the stunning R version. Then look at the XF. It's a muscular, handsome beast. And the XJ. Revolution of the name, but it works so very well. All great cars, yes?
Then why isn't there one on every corner?
They should have done better with what they've got. Much better.
I think jag screwed up any image it had with its crappy cars in the last 10-15 years. I'm talking about its normal cars not its sports cars. The normal old ones are driven by gangsters from LAAAAAAndaaaan and need scrapping every mot and the newer ones are horrible things which IMO dented the brand badly.