Brand whore
But in all fairness it is ridiculous to think you can replace your normal washing stuff with these products, there is no comparison in value for money... The waterless cleaners are expensive but a fantastic alternative where your normal way of washing is not available (shows / hosepipe ban etc)
Im sticking with my megs pour in bucket wash stuff but will use the greased lightning when im feeling lazy or dont have use of a hose pipe and jet washer!
It's not just being a brand whore tho, it's also basic math (see my previous post in this thread).
But I am only going on what I would do, not telling anybody to do.